Jasoi basically because he is a racist, homphobic and sexist.
He said he'd rather have his son dead than gay.
That a women should have a lower salary, since they get pregnant.
He said his son would never date a black women since he was well educated
And also, he is in favor of a dictatorship. Brazil was in a dictatorship system once, and a lot of innocent people were tortured/went missing/died only for beeing against the governament. Bolsonaro also says that the only mistake of this dictatorship, was torturing instrad of killing.
He also said, reffering to the opossite party (PT) "Let's shoot everyone from this party"
So yeah, he is in favor of death penalty, torture, and also has 0 knowledge about economics and has no idea on what to do to take Brazil of the crisis.
I have no idea how a stupid guy like him won the election. Lets just pray for my country!