Alton Mason - Billboard Bonanza
This photoshoot for some models seems to be just an opportunity to use all your extravaganza through impressive photos but for me it's even more than that. Billboards are a golden key to publicity, design and marketing industry. We cannot make a billboard out of nowhere, everything printed there is a history we want to tell (for some reason) and to do it nicely we need to have a methodology. With that being said, I choose my shoot considering 4 important topics.
https://encurtador.com.br/gpGOZ 🖼️ 1) content: even before you read the photo and understand what's happening in there you can easily realize the color palette first which helps to create a harmonic visual impression. It's comfortable to stare at this and when it comes to check the details I'd say you can get hypnotized by the way the dog is jumping at me specially seeing his fur moving in a gracefully way. The way Alton is spreading charm, self-confidence and power is for sure captivating as well. His outfit is also something there to make sure everyone is about to want it. Being a good model is about sell your visual even if it wasn't your main purpose and from head to toe Alton is indeed doing it.
🎯 2) public target: my photo is friendly for ALL the publics so everyone is my public target. I want people from all ages, races, ethnicities, colors looking at my billboard. Including the dog is smart in my opinion since it's a popular and loved character from our daily routines so it's expected to helps calling attention of people using an emotional connection strategy.
đź“ť 3) message: we can always insert good and important messages behind ours visual products. For this one I can see an interesting campaign against using animal's fur on clothes. That's already a popular topic and I feel this shoot can be perfectly used for that since we have Alton serving your great outfit and the dog being happy, pretty and safe as he should be.
âś… 4) goal: provide a harmonic and meanfull product through the image and make it able to be used for an impactive campaign.
They said "go big or go home" since I'm currently going home already I feel that I need to give my golden card this round to change my fate. Yes I've been saving this shoot since week 1 (to use maybe in the finale, if I ever got the chance to reach there) fortunately I think this one fits perfectly to billboard bonanza's concept so I have to take the risk try and just hope this is gonna be my redemption giving me the chance to stay and keep fighting for this crown. Alton Mason was a strongest name of this season and I'd love to keep it up til the end.
~ BONUS: I created a little sneak peek of how my billboard would look in the streets. It's simple and quickly but I hope you all like it.
https://youtu.be/1ePy3ocXNMw?si=SW5-e735pckffdPT 
