Imagine a word full of honesty, a world without deceit, a world deprived off lies. It all sounds wonderful, but beware of what you wish for. How would the advertising business survive in this wonderful world? All the commercials on television and all the billboards are all telling us to buy “Head and Shoulders” because a number of studies have proven that it is the superior shampoo. Studies that were most likely conducted and funded by Head and Shoulders Inc. Everything we see, read and hear is in some form a lie that was formulated specifically for us, the consumers to buy a certain product or service. The advertisers know that they are lying. We the consumers know that they are lying and the advertisers know that we know that they are lying. This is so normal in everyday life that the consumer’s standpoint basically is, that whatever we see on television, read in the paper or hear on the radio is crap. Hypocrisy is a vice that today’s society cannot live without.
