It is difficult to say exactly what an identity is. Identity is everything. Namely, a set of visual, graphic, textual, ideological and semantic components that are designed to distinguish your company from their own kind and create your own unique and individual image.
Identity is an essential element of strategic marketing, along with corporate behavior, culture and philosophy.
It is built around a style-forming idea. Actually, this is the idea around which the entire corporate style is built. It can be dictated by many criteria, for example, the field of the company, fashion, geographic location. For example, for Asian countries, the dragon symbol is traditional, which will not take root anywhere in Albania or Jamaica. The style-forming idea must necessarily start from associative perception, attracting the necessary associations, from understanding who will be the target audience and what philosophy the company will profess.
Roughly, the identity consists of a logo, slogan and corporate identity (colors, design) provides by brand development agencies redleos.com/pk/brand-development-services/.
In a broader sense, it means all this and other branching parameters, advertising stories, communication style with clients, positioning and much, much more.
The process of forming an identity can be divided into five conventional stages:
Formation of a common essence of the company, which will spread at all levels, starting from the initial idea of the owner, senior management, employees, who in turn will promote and explain this essence in their communication with clients and partners.
Drawing up a brief for a clear definition of all the necessary activities and tasks for creating an identity, taking into account the maximum number of criteria that will ultimately help create the desired image even giveaways redleos.com/pk/giveaways-ideas-business/ are also designed for brand identity.
Development of the company's image.
The adaptation stage, during which the invented identity is implemented taking into account various features (printing products, interior design, uniforms, and so on).
The embodiment of the identity. Everything is simple here, the translation of all the above parameters into the real plane, the release, printing, technical support are identical.
When a company enters the market, the main focus should be on creating the correct identity. It is she who will determine your financial success as a company. Long gone are those Soviet stagnant times when a grocery store could be called "PRODMAG", glued to it in a hand-painted sign and be content with an excellent marketing solution. In our time, you need to be individual. And it's hard to be special in a world where everyone imagines himself to be that way.
