Crystal Robins: This is America
The central message is about guns and violence in America. Gambino and a group of kids clad in school uniforms dance throughout much of the song, smiling and dancing through it as violence erupts behind them. The dancers could be there to distract viewers in the same way black art is used to distract people from real problems plaguing America. Toward the middle of the video, a choir sings in a happy tone before Gambino shoots them all. The massacre and its quickness recall the 2015 Charleston shooting in which white supremacist Dylann Roof killed nine black people in a church basement. Gambino’s sprint at the end goes back to a long tradition of black Americans having to run to save their lives
So for today’s photo shoot I wanted to give you a black African-American that is in power and fighting for rights. This wouldn’t have happened during the time of slavery because the Black were not considered as highly as the White. So I wanted to show an empowering and independent black woman in charge.
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