BLACK: The goal is to OWN BLACK - wear black and sell it in fashion.
POP CULTURE: The goal here is to present us a photo that will appeal to masses -"Pop Culture" is the entirety of attitudes, ideas, images, perspectives, and other phenomena within the mainstream of a given culture.
UNIQUE X FLAWSOME: The goal is to present us what makes you, you, present us a photo that showcases your quality of unique charactersistics (for Unique) or a photo that showcases your flaws.