to not reveal the cast until the day before the season premiere.
We’ve been waiting months for this season… but with a week to go, we still know literally nothing about it other than how long it’s going to be. We have no idea of what to be excited about, and as a result, there’s literally no pre-season hype. The production has literally tortured it’s fanbase, and I imagine this is going to hurt them a LOT when they look to see how many people tuned in to watch the BB24 premiere.
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If you're gonna wait until the day before, just keep it secret until opening night and reveal them live one by one BBUK