Background: Tati is one of the original YT beauty guru's and has been on the platform for 8+ years. Tati owns her own company called Halo Beauty, which sells vitamins (as of now, only two kinds - one for boosting better/stronger hair and nail growth + clearer skin, and one specifically for clearer skin and reducing the effects of aging). James Charles has only been in the beauty guru industry for 2 years, yet gained almost double the following Tati has, and it's very public that Tati has been mentoring James and gave him all the help he wanted since he started out.
April 22 - James posts a sponsored IG Story promoting SugarBear sleep vitamins, who is Tati's #1 competitor to her own brand. That same night Tati posted a 2 minute IG Story of her crying and talking about feeling used and betrayed, but named no names (fans speculated correctly it was about James though).
April 23 - James posts an apology message on IG Story, claiming he wasn't thinking about the competition and was devastated that he hurt Tati, who had been a second mom to him ever since his career began.
6 days ago - Gabriel Zamora, another beauty guru on YouTube who was part of the Laura Lee drama that happened months ago, posted a YouTube video (still up) calling out Tati for making a "huge deal over vitamins" and not being completely honest about the situation.
Today - Tati posted the 40 minute YouTube video explaining her side of the story.
She talks about how she and her husband have re-negotiated contracts for James to get him millions more than he was originally being offered. She talks about how she has constantly promoted Jame's promo codes on all her social media, while James has only ever once even mentioned Halo Beauty on his channel. Along with that, she talks about how she constantly brought James onto her channel when he started out to help him grow a following, but James has only brought Tati onto his channel once (and brought Jeffree Star as well, not just her by herself), which was the only video James has spoke about Halo on any social media. She talks about how she is uncomfortable with how much James talks about sex (and how graphically), especially in inappropriate settings such as her recent birthday dinner in front of all her family and friends or at a dinner in Tati's own home in front of his own parents. She also says she is disgusted with how obsessed he is with straight men and convincing them to engage in sexual activities with him "strictly because he's a celebrity." She talks about how she is fed up with apologizing on his behalf to her family and friends because of his actions and comments, as well as how he's treated herself and her husband (specifically the lack of respect he's shown to them for how much they've personally done for him, and how he also never apologized to her husband) despite them never asking for anything in return from him.
Really you should just watch the video because there is a lot of good tea in it, and 40 minutes is nothing compared to a Shane Dawson conspiracy video or series episode, and we all watch those without fail.
But yeah James is #cancelled and his followers have been dropping steadily by the hundreds every second since Tati posted her video exposing all the receipts and tea.
